Hydro Flask

Directed the design and production of global packaging and brand collateral for Hydro Flask, including retail, point-of-sale, and promotional assets—ensuring alignment with brand positioning, sustainability goals, and evolving market trends. Led global packaging production across diverse markets and product volumes, maintaining quality and creative consistency from concept through to shelf. Spearheaded the implementation of a centralized Digital Asset Management (DAM) system, driving a 30% increase in team efficiency and reducing asset retrieval time by 25%. Established and enforced metadata standards, taxonomy protocols, and version control processes—significantly improving asset accuracy and reducing misuse of outdated materials. Oversaw the seamless migration of legacy assets into the new DAM, enabling better access and governance across global teams and external partners. Proven ability to bridge creative direction and operational infrastructure to deliver scalable systems, compelling packaging, and cohesive brand experiences across complex product ecosystems.